Benefits of Social Media Advertising

Social media is something we use every single day. In 2020, there were 3.96 billion people actively using social media in the world, and this is an increase of 10.9% year-on-year from 3.48 billion in 2019. This user behaviour is testimony to the necessity of executing a strong social media advertising strategy. In this blog post, we’ll discuss the benefits of marketing and explore the most popular social media platforms for advertising. 

Social media advertising is a comprehensive form of marketing that provides companies a creative way to promote their business. It’s also the best way to boost brand awareness in the industry, as it lets marketers present a particular image of their organisation that they want consumers to adopt. 

Social media networks use user data to deliver relevant ads based on their interactions within a specific platform. When your target audience aligns with user demographics on a social platform, social media advertising can provide an increase in conversions and sales with a lower cost per acquisition.

Social ads can certainly be effective, thanks to a quick ROI and immediate access to analytics insights. With social media advertising, you can have steady sales coming in from the first day your website is live. In 2019, social media advertising spend in the United Kingdom stood at £3.59 billion and accounted for 23% of the total digital ad spend in the country.

There is no limit to your ability to scale with social media advertising. There’s no waiting for someone to search for your keywords, run your promotion or read your blog. You can reach thousands of people in one day. However, you need to present an appealing offer using the right social network to people who will find it interesting in a place they will see and engage with it. 

Popular Social Networks for Advertising

New social networks come out very often however, most of them don’t gain traction. It’s best to begin with the most popular social platforms that your target audience is likely to use and then allocate some of your budget to experiment with newer networks. 

These are the best places to invest your ad money right now.

1. 1. Facebook
2. 2. Instagram
3. 3. LinkedIn

1. Facebook Advertising

Facebook is the most used social media network today. As of July 2021, there were 51.15 million Facebook users in the United Kingdom. This was almost 2.62 million more than the number of Facebook users a year prior, in July 2020. It’s not surprising why marketers use Facebook to reach virtually anyone and everyone through advertising.

Facebook provides many different categories to target your ideal audience. You can target by location, job title, interests, past activity and other valuable criteria. The crucial part of your Facebook ad is the image or video. You can write fantastic copy, but if your imagery isn’t eye-catching, you won’t get users to engage. 

It’s important to always test your ads. Ad fatigue (when users stop responding to the same advert) is a constant challenge on Facebook and it’s a good idea to rotate and test new ads every 2 weeks. 

2. Instagram Advertising

While Facebook’s superpower is the large number of users, Instagram excels in soaring engagement rates. In 2020, the Facebook average engagement rate was 0.27%, Twitter reached a mere 0.07%, while an Instagram post scored an average rate of 1.16%.

Instagram is a very picture and video heavy social platform. Sellers of products and services that are visually appealing tend to perform best on this channel. 

Instagram’s audience skews heavily to the 18-29 age range and slightly more towards women and minorities. Ads can be directly linked to a product or a landing page. This allows users to directly engage with particular products or services with ease. 

3. LinkedIn Advertising

LinkedIn is another popular social channel that revolves primarily around the B2B market, seeing as it’s all about professional networking. In July 2021, LinkedIn had nearly 31.2 million users in the United Kingdom (UK), of which 57.1% were between 25 and 34 years old. Of the total sum, 22.2% of users were aged between 35 to 54 years old.

LinkedIn is a platform where you are inclined to find the highest quality leads, especially in certain industries. Unlike other platforms that excel at B2C advertising, LinkedIn is individually suited for B2B social media campaigns. 

Organic reach with social media is hard to achieve. As each platform wants marketers to spend more on advertising, they purposely limit the reach your posts will get without putting money behind them. Fortunately, paid advertising provides a relatively quick win and highly sophisticated targeting options to users who may have never encountered your brand before. Social media advertising can deliver consistent, scalable and high-quality leads and customers from day one. 

Primeria’s paid advertising strategies ensure all our clients' campaigns are well-researched, designed and continually optimised. We’ll engineer effective social media campaigns that will increase your conversions, brand awareness and engagement. Contact us today to help your advertising strategy. Nothing makes us happier than happy clients!