5 Tips to Creating Engaging Newsletters

Newsletters are a great way to communicate with your audience and keep them updated about your company on a regular basis. Did you know 31% of B2B marketers say email newsletters are the best way to nurture leads? It’s important to start by identifying your newsletter strategy. This entails setting objectives, pinpointing your target audience and choosing the style of your newsletter. 

Email newsletters are effective tools for engagement; however, producing an exceptional newsletter means doing more than simply sending a few lines of text out every week. In this blog post, we’ll share 5 tips to creating engaging newsletters. 

1. Choose your focus

The focus of your newsletter is key to how appealing it will be to your audience. The hardest part is understanding the type of newsletter to use and what content to include. To get started, it’s essential to know who your readers are so you know who you’re writing for. Find out what your audiences’ interests are, the industries they represent and which topics they relate to so you can write content that’s relevant to them. 

You can start off by trialling several versions to understand what your focus should be. Another way is to conduct a survey to ask your current subscribers what they would like to see in your newsletters. Most newsletters try to include too much information at once. When you decide on your focus, stick to it so your readers know what to expect. 

2. Include content from industry experts 

Your newsletter doesn’t only have to include information about your company. Including content from specialists within your industry is a way to associate your brand with other professionals. You can do this by incorporating quotes or backlinks to their content to produce even more valuable newsletters. 81% of B2B marketers say their most used form of content marketing is email newsletters. 

Work in partnership with other companies that have a comparable target audience to yours and connect with them to promote your brand, products, or services. You can return the favour by doing the same in your company’s newsletter. 

3. Relate to trending topics or events

Depending on your newsletter’s subject, it’s a good idea to link your content to trending topics or events. Consumers want to be up-to-date about the hottest trends, so to delivering your own content around them can be an efficient way to incorporate your brand into the dialogue.

4. Use social media 

Social media is an astoundingly valuable channel to get people excited. Do you have amazing news to share in your forthcoming newsletter? Build some buzz around it by revealing a small snippet on social media. 

Use different social media formats to your advantage. For example, you may want to use Facebook and Pinterest for pictures and Instagram Stories for live videos discussing your exclusive news. Inform your readers about what they can expect in the upcoming newsletter and why they should sign up. Make sure to include a call to action.

5. Provide unique content 

Does your existing newsletter just reiterate what your company is doing on your website or social media channels? A newsletter should offer your readers unique content they can’t obtain from your other outlets.

Newsletters have seen a 1,450% growth in average over the last five years in social engagement. Create a newsletter that is unique and stands out from the rest of your content, engaging consumers throughout. Apart from an engaged community, newsletters give your company a sense of leadership, brand awareness and blog traffic. Spend time perfecting the tone, the appearance and content. Once you start seeing click-through rates increase and that readers are enjoying it, the effort will be worth it. 

Producing good quality newsletters is an essential part of your email and overall marketing strategy. Clicks and conversions result from emails that inform and inspire. Here at Primeria, we send everything from content-rich newsletters to timely emails using dynamic content. Let us help you look at your email marketing strategy with fresh eyes. Contact us today!