The Importance of Having a Blog

Want to grow website traffic, appeal to potential new customers, build brand loyalty and credibility and become a leading expert in your sector? Discover the power of a blog!

A blog is an online page that lives on your website, which is regularly updated with news, advice, or information. 

It is important to make sure that a business has a solid online presence to interact and communicate with their customers. While designing a website is a key component in creating this engagement, the fast-moving pace of digital marketing requires businesses to go further. 

A blog is a cost-effective method for a business to attract potential customers and enhance inbound marketing. A recent study shows, 89% of businesses create blog content compared to other formats.

There are many reasons why having a blog is so important. In this blog we’ll be exploring some of these reasons. 

Boost Search Engine Optimisation

Blogging is one of the most simple and inexpensive ways for a business to boost their SEO, or search engine optimisation. All updates made to your website influences the way search engines interact with and rank your site. Search engines love fresh and original content. 

Blogging also gives businesses the chance to incorporate relevant keywords that the customer may use to search for products or services that the business offers. By consistently blogging, businesses are supplying search engines new content to report and file. This will then in turn help consumers find you more easily and keep visitors coming back. 

Harbouring Relationships with New and Existing Customers

Engaging with your consumer is an extremely important component of online marketing and branding. A blog provides your consumer the opportunity to connect with you in a different more conversational way. 

Through consistent blogging you are not only sharing your knowledge but building your credibility as a business. This newly found relationship gives potential customers a good reason to keep returning to your website and engaging with your brand. 

Show Your Personality

A blog is a great tool for showcasing your business’ personality and setting the tone for your brand. This allows your target audience to engage with your brand and understand your company’s brand identity. 

By writing thought-provoking and interesting blog posts that focus on industry topics; you will be enhancing your professional image within the industry. Not only will this keep your consumers informed, it will also show your customers that you are a knowledgeable business and you take a real interest in industry news. 

The great thing about blogging is that it enables you to be your own marketing department – customers can simply read your stories and successes - past and present - 24/7! If a consumer reads your blog, likes what you have done and can relate to the knowledge you have shared they are far more likely to enquire about your products or services and be converted to a paying customer.

Establish Your Business as An Industry Leader

Blogging is a good way to build your company’s credibility and establish influence within your industry no matter how large or small your business is. Blogs have been rated as the 5th most trustworthy source for gathering information. By supplying invaluable professional information you are establishing your business as a leading expert in your field. 

By regularly writing enlightening blogs, eventually your business will become the “go to” tool to collect the most up to date industry news. This in turn will lead to more enquiries and attract potential customers. 

Create Opportunities

Creating a blog is key to convert visitors into leads and ultimately these leads into potential customers. A recent study shows that, 60 % of consumers say blog posts are valuable in the early stages of the buying process. 

The aim for writing a blog post should be to generate a response or accomplish something. It is important to follow a clear idea and end with a call to action, which will turn the traffic coming to your blog into potential leads and creating more opportunities for your business. 

If you are interested in expanding your web presence while establishing your business as an industry leader, then you should absolutely include blogging within your marketing strategy. 

Don’t have the time or resource to blog? Not a problem! Primeria can help you pull together unique, important and engaging content for your blog site. Get in touch today!