The Basics of SEO | Primeria Global Marketing

Have you ever wondered how to have more people find your website? One of the best ways to do this is SEO. This blog post will cover what is SEO, why you need SEO and why SEO is essential for your business. SEO, or search engine optimisation, is a key component of marketing your business online. If done well it can significantly boost your website traffic. In a nutshell, SEO is the process of improving the value and amount of traffic to a website or a web page from search engines. 

Without diving deep into the technical elements of SEO, it is easier to focus solely on strengthening your business’s online presence. It is important to make sure every page supports what you do. Ultimately, you are building a captivating online presence for your target audience rather than the search engines. The recipe to SEO success is by combining what your audience want (informative and interesting content on a creative yet user friendly website) with what the search engine robots want (creative content with pertinent keywords, easy to use website structure and sites that are updated regularly). 

Why do you need SEO?

You may be asking yourself, why do I need SEO? By putting in the work to improve your online presence, search engines will make sure your website is ranked higher in search results, which will boost your website exposure. Search engines are used every day to ask questions, find products, services, solutions, or just general information. Did you know Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide? It’s the job of the search engine to provide appropriate and valuable results to each search request. The results are rated according to a specific mathematical algorithm which is calculated based on various factors. Each results page will normally contain 10 organic results along with a few paid advertisements at the top and bottom. 

Reaching the TOP of Google

According to Search Engine Journal, over 25% of people click the first Google search result and the first organic result in Google Search has an average click-through rate of 28.5%

By looking at these statistics, it is no wonder why the aim for every business is to reach the top page of Google search results and why SEO is vital for your business to thrive online. The next question you may be asking is, how do I get to the top? It is easy to see the sizeable advantages of being on the first page, which will bring on continuous competition to reach the top. Your knowledge and experience in SEO will help improve your webpage ranking and bring more traffic and visibility to your website. 

Benefits of SEO

Those businesses that have not focused on SEO will most likely be non-existent to search engines. To anyone starting out on SEO, the concept and the related lingo:(meta tags, keywords and sitemaps) can be too much and make you think, is SEO worth the time? 

These top 5 key benefits of SEO may change your mind:

1. Low Cost – Who doesn’t like the sound of FREE? Organic search engine listings are completely free! Your initial investment in implementing good SEO practice will compensate you in receiving consistent website traffic. 



2. Increase in Traffic – As soon as you begin applying SEO, you will boost your website traffic, which will increase the quality and quantity of leads and opportunities to convert those leads to sales. To help track and measure your website traffic, you can use tools like Google Analytics.



3. Stay Ahead of The Competition – Do not get left behind! More and more people are becoming aware of how important SEO is to their business. Stay ahead of your competitors’ rank so that you can achieve the most leads and website visibility. 



4. Improves Your Business – Leads acquired from inbound activities (such as organic leads) have a higher conversion rate than outbound leads (direct mail or advertising). According to Eric Siu for Search Engine Journal, SEO inbound leads have a 14.6% conversion rate, while outbound leads have a 1.7% conversion rate. 



5. Brand Awareness & Trust – Those businesses that appear on the first page of Google search results are usually understood to be more reliable and leaders in their industry. 

You now have a basic understanding of SEO and its key benefits. Here at Primeria, we provide full SEO and content marketing services to improve your search engine ranking and expand your website visibility to relevant users. 

Let us provide you with the valuable knowledge and know how to increase your website’s organic search rankings! Contact us now.