Sakichi Toyoda's Five-Why Technique

Primeria Global • January 17, 2023

Sakichi Toyoda, the founder of Toyota Motors, developed the five-why technique as a creative problem-solving tool in the 1920s. This technique is still used today to help analyse and identify the root causes of complex problems. The purpose of this technique is to break through surface explanations and find deeper underlying truths.


The five-why technique encourages people to ask “why” at least five times to understand an issue more deeply. As each “why” question is asked, it reveals more information about the true cause of the problem. The goal of the process is not just to stop once five questions have been asked but to continue questioning until all potential root causes are identified. Upon completion, the result is a full understanding of the problem and a clear path to solving it.


For example, let's say that a company is experiencing a high rate of product defects. The first "why" question would be: "Why are the employees not properly trained?" The answer to this may be that the training programmes given are not working.


The five-why technique is particularly useful in identifying the root cause of problems that are complex or multi-faceted. By asking "why" questions frequently, you can get to the core of what is causing the problem. This allows you to focus on the underlying issues that need to be addressed, rather than just addressing the symptoms.


The five-why technique can be applied to almost any type of problem, from complex engineering issues to everyday personal conflicts. It works best when used in collaboration with others because multiple minds are better able to address all angles of the problem. The technique also encourages out-of-the-box thinking that might not be achieved by individual brainstorming alone.


But it's worth noting that the five-why technique is not a one-size-fits-all solution, and it should be used in conjunction with other problem-solving methods. Also, it's possible to reach the root cause in less than five whys, or sometimes it may take more than five. The number five is not a magic number, and the process should be stopped when the root cause has been found.


In summary, the five-why technique is an invaluable tool for uncovering root causes and generating solutions to complex problems. With its ability to help break through surface explanations and identify underlying truths, it has become a cornerstone of creative problem-solving. The process may take some time but will lead to a better understanding and more effective resolution.



Thank you for reading this blog on Sakichi Toyoda's five-why technique! We hope that it has helped you understand how this creative problem-solving tool can be used in everyday life and work.


Make sure to give the five-why technique a try next time you’re faced with a challenging problem!


Contact us by calling 07717 111 516 for a FREE strategy session.

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