6 Effective Branding Tips

Firstly, what is Branding? Branding is a marketing practice in which a business creates their identity by having a strong personality as well as distinguished logo/design. Branding is important in any business whether it being small or large. Businesses believe branding is only perfecting their logo, tagline or initial design. Misinterpreting the value of branding for your business could cause a negative impact on your business. Below are six effective branding tips to help you build a strong brand for your business.

Businesses need to understand what makes branding so important and the steps needed to have a successful brand. Let’s start off with why branding is important.

Why is branding important?

-       Branding gets recognition

-       Branding increases business value

-       Branding generates new customers

-       Improves employees’ pride and satisfaction

-       Creates trust within the Marketplace

-       Branding supports advertising

1. Think Methodically

Branding is not just improving your logo or design. For a brand to stand out from their competitors they associate with the product’s competitive advantage. Brainstorming. Analysing data and finding patterns to beat your competitors is vital, this can be done in a few ways such as researching your competitors’ prices and lowering your products prices and marketing this on all platforms and having a unique selling point and making this aware throughout your brand identity.

2. Maintain your brand image

When producing content for your business, maintain the same message throughout all campaigns and marketing material. 86% of consumers state that authenticity is important (Stackla). Authenticity is key when maintaining your brand as it needs to show consumers your identity. By repeating your message, this results to consumers recognising & familiarising themselves with your business. Being authentic not only helps customers, but also for your brand. Brands are noticing the importance of being reliable as it offers a platform they can be easily seen.

3. Target your market

Targeting everyone may not achieve you results, by dialing it down to a specific target audience your brand can create relevant engagement that not only interests the specific market but relates to them. This allows you to build a strong relationship with your customers and enhances your brand value. Researching your target market is essential, consider factors such as trends, geographical areas, produce charts and graphs to analyse the data to discover your correct target market. 

4. Commit to your branding

If you are not sure on your logo, tagline etc then wait and prepare your brand to the best possible way. Becoming tiresome of your brand can jeopardise your business, customers will have recognition of your logo by then so stick with it. In order to stay committed to your brand, you should have or consider having a mission statement. It must briefly detail the objective of your business and its key values. A mission statement can help you learn why you decided to start a business. Write a mission statement if you’ve not done so already. Creating powerful and insightful content can work wonders, when customers are seeking out for specific solutions or services, content can bridge the gap and help to further sales. 

5. Having a dedicated marketing plan

Businesses establish brand identity but don’t focus on having a marketing plan in place, this should be done before your branding strategy can work. Putting together a strategic plan that develops your business around your competitive advantage, is a key to continual business opulence which guarantees you’re able to take advantage of your strengths. Understanding your marketing strategy is crucial. Your marketing strategy should be consist, and comprehensive. Consider creating a SWOT Analysis to framework your company’s strengths, weaknesses, opportunities and threats. This can help distinguish what is missing and what your brand can focus on. 

6. Building your online presence

The basis of having a strong online presence is having a website. Every business should have a well-designed website. A website also creates important elements of your marketing strategy and determines credibility of your brand. You can then take the next steps which is to use effective lead generation tools to build your brand awareness and drive more traffic to your website. It is suggested that 97% of consumers go online to find and research local businesses.

Here are some online lead generation tools:

·       Social media

·       Search engine optimisation (SEO)

·       Content marketing

Having a social media presence can improve your brands awareness, optimise sales and creates its own brand identity for your business. Social media creates contented specifically for your target audience and can reach them without customers having to look for it. 4.62 billion people around the world now use social media, 424 million new users have come online within the last 12 months. Using social media builds trust with your customers and can interact with the brand directly. 

Need help establishing, maintaining, creating a marketing plan/strategy or building an online presence for your business? Primeria is here to help in any way you need. Contact us today!